October 18, 2023

How Content Marketing Reduced Listing-to-Close Times for a Local Real Estate Agent

B2CContent MarketingConversion OptimizationDigital MarketingEmail MarketingLead GenerationSocial MediaVideo Marketing
By fletcherverdelli 0 Comments
real estate closing

In an industry where every minute can mean the difference between a sale and a missed opportunity, reducing the time between listing a property and closing the deal is of paramount importance. Here’s an inside look at how our marketing agency has successfully aided numerous real estate agencies in significantly reducing their listing-to-close times without adding to their costs or workforce, and all through the power of content marketing.

1. Understanding the Challenge:

Real estate agencies face a myriad of challenges every day, but one of the most pressing is the time it takes to convert a listing into a sale. Historically, this involved traditional marketing methods, such as print advertising and cold calling. However, these methods often prove to be resource-intensive and not always effective.

2. Content Marketing: The Game Changer

We introduced real estate agencies to the world of content marketing, a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and ultimately, to drive profitable customer action.

  • Blogging & SEO: We initiated a regular blogging schedule tailored to each agency’s niche. Topics ranged from home staging tips to neighborhood guides. Coupled with a robust SEO strategy, these blogs attracted potential buyers who were actively searching for related information.
  • Social Media Engagement: Promoting listings on platforms like Instagram, Facebook, and Pinterest with high-quality images, virtual tours, and engaging narratives ensured a larger reach. We encouraged sharing and engagement, putting listings right in front of the eyes of potential buyers.
  • Email Campaigns: Weekly newsletters with featured listings, market news, and home-buying tips kept subscribers engaged and fostered trust, turning potential buyers into loyal customers.

3. Results that Speak Volumes

With a content-driven approach, our partnering real estate agencies noticed:
 
  • A surge in website traffic: Potential buyers were spending more time on their sites, viewing more listings.
  • Enhanced trust and brand loyalty: Informative and consistent content positioned agencies as industry experts.
  • Reduced listing-to-close times: The enhanced visibility and engagement meant properties were seen by the right audience, speeding up the selling process.

4. Cost-Effective & Sustainable

Remarkably